پژوهشـکده فرهنگ، هنر و معمـــاری جهاددانشگاهی
هزینه: 120،000 تومان
Rojkind Arquitects’ principal goal is to add economic value to each project we carry out. To do this we have developed a “Shared Responsibility” strategy, it has worked very well for companies like Liverpool, Nestle, Chedrahui, and many others.
This strategy is derived from the principle that the value and risk of a project can be divided between diverse groups, with the end to reduce vulnerable aspects and expand surplus. Because of this, a big part of our strategy is to always question the traditional architectural programs and create a link between similar interest, we are also interested in finding new ways to work with others and stablish new architectural programs that allow a flexible building to attend to a larger variety of users. Finally, we are interested in establishing an architectural scenario where sharing the value of the building allows a reduction in risk, an expansion in surplus, and generates socially responsible projects that are also oriented towards sustainable development.
There are three key factors to develop the strategy:
1. Question and reinvent the needs of the clients to create a new architectural program. The needs of different clients, in general produce traditional architectural programs, in Rojkind Arquitectos the first thing we do is question their needs, in this process we find links that strengthen and amplify the architectural platform. An extended program satisfies the clients’ needs and looks to create opportunities that strengthen the original plan with the new programs that produce new social relationship in the spaces. The design of the architectural programs is fundamental to the success of each Project.
2. The new architectural program reflects the new productive chain surrounding each project. As well as, the limits of the participation of different individuals. The new program allows people to easily identify what the value that strengthens the social aspects of the program is, and what the value that reinforce the economic possibilities is. Additionally, the relationships created between individuals, allow the costs of operation to be reduced and optimize the use of the space. Passing the program into an architectural project is functional, this is another aspect fundamental to the strategy.
3. The architectural projects allow a unique program organization derived from the extended program, the productive chain and the shared responsibility. The working architectural solution should be flexible enough to allow an alternate use of each space, or the increase or the decrease of individuals without relinquishing the control of the space, the image and the architectural representation. The physical expression the buildings produce is always compromised with the highest standards of design, which as a result of attending unique programs have a formal and spatial aspect that is also unique.
The result of the shared responsibility strategy that we realize with all our client reflects a potential space that produces value in all the projects, distributing this value between divers individuals of different backgrounds, increasing the objective value of the client in the original project.
The strategy is socially responsible because it takes into account all the individuals that participate in a project from the owners to the employees, the strategy integrates solutions to the space that facilitate the day to day conditions of all the users and the new users but also and above all the original users. Besides, the strategy considers the addition of the technological advances at the projects reach leading them towards sustainable development.
Our most successful projects are successful because they manage to intensify activities through the inclusion of may individuals such as the Mercado Roma. There are also successful projects such as Liverpool where the individuals are part of the same organization.
In Rojkind Arquitectos we understand that architecture is an instrument capable of creating an increasing the value of a governmental, commercial, or business project through the shared responsibility strategy.
Michel Rojkind was born in Mexico City, where he took courses in Architecture and Urban Planning at the Universidad Iberoamericana (1989-1994). In 2002 he founded Rojkind Arquitectos. Since then, the firm has been on a strong path of innovation and exploration of architectural programs and building techniques, successfully translating the complex forms of these new ideas into realities that can be built with local manufacturing skills.
He has been short-listed to participate in several large-scale international projects, in Mexico, Canada, Kuwait, China, Dubai, Singapore and Spain.
He has been a visiting professor at the Southern California Institute of Architecture (SCI-Arc) in L.A. and at the Institute for Advanced Architecture of Catalonia (IACC) in Barcelona. Rojkind has participated as juror for several international awards and competitions and has lectured in many different countries.
“We generate strategies that enhance the designs final result, nowadays a design proposal needs to find its full potential, it needs to have an added value, give something back to society...” Michel Rojkind
Rojkind has gained international acclaim by being featured in numerous well-known architectural publications. In 2011, he was named by Wallpaper* magazine as one of the “150 Movers, Shakers and Makers That Have Rocked the World in the Last 15 Years.” The Los Angeles Times named Michel Rojkind among the “Faces to Watch in 2010,Also in 2010, Rojkind was selected by the Architectural League of New York as “Emerging Voices".
His recent lectures at international conferences have also brought the firm notoriety: Architectural Record magazine’s “Innovation”, 2011; TEDx, 2010; and 3rd Holcim Forum for Sustainable Construction in 2010, World Architecture Festival (WAF) in 2013 and Design Indaba during 2014. Perhaps two of the most meaningful commendations Rojkind has received are from his native country. In 2010, Rojkind was named as one of the “Country’s Treasured Architects” by the Mexican Civil Registry, he was featured by ProMexico Magazine as one of the “50 Mexican Names in the Global Creative Scene” and “..one of the most influential architects of contemporary Mexican scene” in 2013 by Forbes magazine.
Awards and Nominations
Michel Rojkind’s design for the Nestlé Chocolate Museum, Toluca, Mexico was awarded the International Architecture Award (2008) as one of the best realized designs around the world in 2007, and was nominated for the British Museum Award (2008) for the ten best buildings of 2007. He has contributed to Contemporary Corporate Architecture (2009), Phaidon Atlas of 21st Century Architecture (2009) and Open House: Architecture and Technology for Intelligent Living (2006).
Some of his projects include:
Casa F2, in Atizapan (2000)
Casa pR34, in Tecamachalco (2003)
Falcón I Headquarters (2006)
Nestlé Chocolate Museum near Toluca (2007)
Nestlé Application Group in Querétaro (2009)
Department Store Liverpool Interlomas (2011)
The New Tamayo Museum, in collaboration with BIG (design phase)
Portal of Awareness, Nescafe (2011)
Tori Tori restaurant in Polanco, Mexico City (2011)
Reforma 232 apartment building
Falcón II Headquarters
Cineteca Nacional del Siglo XXI, Mexico City
Chedraui Supermarket, Santa Fe
Liverpool Department Store, Insurgentes